There are so many great people, organisations and events all working towards better gender equality in media and communications. Here are some of the ones around the world that we collaborate with and who inspire us the most!
THE REPRESENTATION PROJECT
Using film and media as catalysts for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone – regardless of gender, race, class, age, religion, sexual orientation, ability, or circumstance – can fulfill their human potential.
Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film Festival and exposed the ways in which mainstream media and culture contribute to the underrepresentation of women in positions of power and influence.
In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)3 non-profit organization, The Representation Project inspires individuals and communities to create a world free of limiting stereotypes and social injustices.
THE 3 PERCENT MOVEMENT
Only 3% of creative directors in the US are women. And even less are people of color. The 3 perent movement have made it their mission to bring that number up to 50%. This is what they say:
"The truth is, the more varied the people who come up with the ideas, the better the ideas will be. And since women and people of color make up a large majority of consumer spending and social sharing, it only makes sense that they would also be a larger part of the creative process.
The drumbeat we march to is: Diversity = Creativity = Profitability. Because at the end of the day, our goal as advertisers is to find the best people, so we can make the best work, and ultimately, the best profit. But you can’t accomplish all of that with only one demographic, race, or gender."
GEENA Davis Institute on Gender in Media
Founded by Academy-Award® winning actor and advocate Geena Davis in 2004, The Institute is the first and only research-based organization working within the media and entertainment industry to engage, educate, and influence content creators, marketers and audiences about the importance of eliminating unconscious bias, highlighting gender balance, challenging stereotypes, creating role models and scripting a wide variety of strong female characters in entertainment and media that targets and influences children ages 11 and under. The Institute is also the only organization employing the GD-IQ tool to create systemic change in entertainment media content creation.
WOMEN IN FILM AND TELEVISION INTERNATIONAL
Women in Film and Television International (WIFTI) is a global network comprised of over 40 Women in Film Chapters worldwide with over 14,000 members, dedicated to advancing professional development and achievement for women working in all areas of film, video and digital media. The objectives of the organization are to:
• Enhance the international visibility of women in the entertainment industry
• Facilitate and encourage communication and cooperation internationally
• Develop bold international projects and initiatives
• Stimulate professional development and global networking opportunities for
• Promote and support chapter development
• Celebrate the achievements of women in all areas of the industry
• Encourage diverse and positive representation of women in screen-based media worldwide
HAVE HER BACK
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to “Have Her Back” in the wake of the #MeToo and #TimesUp movements.
The effort has a twofold mission: supporting female talent and bringing ad women back into the industry after they’ve been ostracized for calling attention to sexual harassment.